FirstTrack — Ad Tracking

FirstTrack forwards your Shopify conversion events directly from your server to Meta, TikTok, Google, Pinterest, Snapchat, and X via each platform's official Conversions API. Because events never pass through the shopper's browser, ad blockers, Safari ITP, and iOS tracking restrictions don't interfere with delivery.A ten-tier attribution engine matches orders using multiple signals, from direct visitor identification down to long-window history lookups. Manage your stores in one dashboard.