Bratrax

Meta, Google and TikTok each claim credit for the same sale, and what's left over lands in a catch-all 'Direct' bucket. Bratrax closes that gap: every order ties back to what actually drove it — the ad, the email, the SMS, even the subscription.Choose the attribution model you trust — last-touch, first-touch, linear or time-decay — so you're never locked to one version of the truth.Grow what's working, cut what isn't, and trust every number, because it traces back to the orders behind it.